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Residential Land, London’s largest privately owned residential landlord were pleased to be able to assist when asked, last Autumn, to find somewhere within their portfolio for the candidates in this years BBC reality television documentary ‘The Apprentice’ to live.  The programme’s makers decided to rent out Portobello Lofts, a new build apartment block located to the north of Notting Hill.  The building benefits from large glass windows, modern interiors and stunning views over the Regents Canal.  The building was a recent purchase for the Residential Land group and with a few minor alterations to make the property ‘television ready’ the filming could begin.

The programmes sees 12 candidates battle it out over twelve weeks to become Sir Alan Sugar’s apprentice winning the opportunity to work in one of Sugar’s many businesses and earn a six figure salary.  The programme is centred around weekly tasks and assignments that see the candidates go head to head ending each week with a boardroom battle and one of the candidates being fired.  The scenes in the house are central to the show often giving the viewers a better understanding of each candidate and their personalities.  Returning from the tasks each day, tensions unfold and arguments often erupt!

This year saw restaurant owner Yasmina Siadatan crowned as Sir Alan’s new apprentice after beating runner-up Kate Walsh.

Many of the apartments in Portobello Lofts are now available to rent individually so, if you would like to follow in the footsteps of the Apprentice candidates and live in ‘The Apprentice House’, click here for more details.  The apartments vary from studio apartments to three bedroom apartments, many have outside space and most have stunning views across London and over the Grand Union Canal.

Residential Land own and rent out hundreds of properties in central London.  Current availability includes flats to rent in Bayswater, houses to rent in Pimlico, apartments to rent in Fitzrovia and apartments to rent in Hampstead.  Properties range from studio apartments to large houses and are all located in prime central London postcodes.