Residential Land donates to this charity every year, and recently attended the Peter Jones Foundation Charity Shoot 2015. After a morning’s shoot and a spectacular aerial performance by the Royal Navy’s Black Cats helicopter display team, the guests enjoyed a live singer, massages and a cocktail bar, before sitting down to lunch and a fundraising auction. The total amount raised was an incredible £145,000. The prizes on offer included luxury holidays in Paris, LA and South Africa, an exclusive dinner cooked by Levi Roots, and a commissioned artwork by Alexander Hall.
The Peter Jones Foundation believes that everyone deserves a brighter future. Their primary aim is to drive a society-wide revolution that encourages self-belief in individuals so that they can think differently and creatively about their next steps. Peter Jones founded the Peter Jones Foundation in 2005 in order to establish a real way to support children’s futures and to inspire a culture of enterprise and entrepreneurialism in Britain. Ultimately, the aim is to inspire the nation to make enterprising decisions about their future.